Can a Facebook page substitute for a website?

Facebook is by far the most influential and widely used social media platform available.

Facebook’s user database is 2.4 billion, which is just a little more than 30% of the population of the entire world. With those kinds of stats, it’s easy to see why a Facebook business page can be so enticing and why it may lead someone to ask… “Do I even need a website?”

Facebook pages are a great place for new small businesses to get started.

For a busy and budget-conscious small business owner, a Facebook page can be a great place to start. The platform provides many great tools to help build a solid foundation. With Facebook’s built-in audience and sharing tools it’s easier than ever to test the market for a product or a service.

Facebook pages provides tools to create and connect with your ideal audience.

Facebook pages give you the ability to:

  • Build an engaged community
  • Add an email signup to capture leads
  • Sell products from your page
  • Run ads to grow your audience or to entice them to action

Facebook has done its best to create a one-stop-shop for businesses.

Despite its amazing tools, Facebook pages aren’t a substitute for a quality website.

While a Facebook page should be an essential part of your business’ marketing plan, it shouldn’t be at the core.

Here are several reasons why Facebook cannot compete with a quality website:

Google can't find you.

Google crawls about 20 billion web pages a day. If you’re not using a standalone website then chances are Google won’t be able to find you. Standard SEO techniques don’t apply to Facebook, and without that ability, it’s practically impossible to find you online. Without organic traffic from Google, you would be forced to “pay-to-play” with Facebook ads to increase your traffic. This can be costly when compared to free organic traffic.

You have to compete with everyone else.

When someone comes to your website, the website is designed to reflect your brand. You control what people see. You control what ads are run. The focus is on your business. On Facebook, you don’t have that luxury. It’s possible if someone comes to your Facebook page, they may see a competitor’s ad right there, next to your content. You also have to compete with Facebook’s branding, their look, their colors, and all its other distractions.

A website gives you credibility

When building an audience, you have to get people to know, like, and trust you. With Facebook, you can easily accomplish the first two, but gaining people’s trust demands more. You must build credibility with your audience. And having a website is far more credible than just a Facebook page—a website shows an investment in your brand.

Facebook won’t last forever.

Now, let’s be honest. Facebook doesn’t show any signs of going anywhere anytime soon. But there was also a time when Myspace was the top dog.

Wait… Myspace who?

That’s right! Facebook is big, but tomorrow is a new day, and who knows what the next year holds.

Having your own space on the web is essential. You own it. You control it.

Facebook should be an important cog in your marketing wheel, but the hub of your wheel should be your business’s website.