Cherry Grove Beach Gear Website

Cherry Grove Beach Gear is a veteran-owned, beach gear rental business located in North Myrtle Beach, South Carolina. As a new small business in 2019, they started with a simple website that met their needs at the time. After a couple of seasons of growth, however, they realized they needed a more customized site to better serve their customers. Owner Derek Calhoun reached out to us just a couple of months shy of Memorial Day weekend—the start of their busy season. We met with Calhoun, who shared his needs for the back-end functionality of the site. We proceeded with a WordPress CMS along with the Booqable rental system. This approach met his back-end needs and also improved the customers’ experience with the site.

Increasing the Chances of Discovery

As with all our websites, we installed RankMath and optimized the site for on-page SEO. RankMath is quickly becoming the go-to plugin for WordPress SEO as it is faster, easier to use, and more intuitive than the long-standing popular SEO plugin Yoast. Customers rarely take the time to sift through multiple pages of search results, and this would help Cherry Grove Beach Gear perform well in SERP listings. 

We also added the Cherry Grove Beach Gear website to Google Search Console. This is something many site owners overlook and is integral to getting a website properly indexed by Google.

Streamlining the Content

Cherry Grove Beach Gear offers various durations of time for rentals, as well as equipment delivery and setup. It was important that the new site address these offerings in a clean and straightforward manner. The new site allows users to easily select rental duration and automatically changes pricing based on the customers’ choices.

Improving the Customer Experience

After working with Cherry Grove Beach Gear to understand their rental and checkout needs, we utilized the Booqable.com platform to help give Cherry Grove Beach Gear customers as seamless an experience as possible. We created a one-page shop that allowed customers to choose their rental dates, which would reflect in updated pricing on the page. We also gave customers a bump option to upgrade their delivery to optional setup.

Easy to select

rental dates.

Simple one-page store

with pricing that

changes with the date

range selected.

Customers can add

optional setup

to their order for

an extra fee.

Easy to review

cart prior to checkout.

Easy to select

rental dates.

Simple one-page store

with pricing that

changes with the date

range selected.

Customers can add

optional setup

to their order for

an extra fee.

Easy to review

cart prior to checkout.

Helping Business Run Smoothly

It’s what happens behind the scenes of the new site that has Cherry Grove Beach Gear reaping the benefits of an efficiently run customer interface.

Using Booqable.comwe set up a system that will grow with the Cherry Grove business. They now have a payment system tied to their inventory. With this, they have the ability to see which items are out for rent at any given time. 

They also have a built-in calendar to keep track of their deliveries and pickups. This calendar also integrates with their Google Calendar so they can share it with their team.

Derek Calhoun, MBA
Owner

Cherry Grove Beach Gear

“In less than 2 months we had everything we needed in our new website and we’ve seen a 1,000% growth in sales so far this fiscal year! Had we known the return on investment of a custom website and not a template, we would have approached a web professional from the beginning.

We continue to use Hillhouse to maintain our website. They provide timely service for questions or issues and keep everything compliant and up to date.”

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