Colors On Parade

Establishing a foundation for growth.

National mobile scratch and dent repair company, Colors On Parade, based in Conway, South Carolina, has been a client since 2013. Colors on Parade rebranded in 2018 and ramped up their digital presence. We assisted their marketing team in setting up a YouTube channel, established a Facebook Business account to manage their 40+ individual franchise pages, created a centralized Google My Business account to manage their multiple franchise accounts, and are continuing to develop a library of video resources to use in their marketing efforts.

In addition to establishing a strong foundation for growth and management, we continue to provide digital campaign support utilizing Facebook, Google search and display ads, and YouTube to achieve their overall goals to recruit new franchisees and grow their customer base—which includes both consumer and business to business clients.

From 2017 to 2018 Colors On Parade saw a 32% increase in unique web visits, a 57% increase in average franchise recruitment contacts, a 40% increase in average retail sale contacts, as well as an increase in overall social subscribers. Using Google Tag Manager, we are able to track specific goals and are seeing impressive results. The following data compares results from June through December of 2018 to January through July of 2019:

Services

Brand Strategy
Digital and Social Media Marketing
Graphic Design
Web Design
Videography
Marketing
Communications
Consultation
Promotional Products

0 %

Increase in telephone number clicks from mobile devices on website

0 %

Increase in all traffic to the Colors On Parade website.

0 %

Increase in all goal conversions in 2018 vs 2019

0 %

Increase in franchise interest form fills

0 %

Increase in “‘get an estimate”’ direct to consumer form fills