Every good logo begins with a pen on paper. Or, in this case, with Apple Pencil on an iPad. The freedom to explore and try new ideas in a simple sketch is often overlooked. In this case, art director Matthew Childers took to his iPad to sketch out a few concepts to gauge the look and feel the client was going for based on their initial comments and thoughts.
This approach allowed us to quickly serve up some concepts to get a sense of the direction we needed to go.