Mountain Empire Community College (MECC) has a rich history rooted in mountain culture, music, and craftsmanship. The college provides Southwest Virginia with accessible, quality higher education, workforce training, and community programs to ensure an educated population and globally competitive workforce while continuing to honoring its legacy.
2021 marks the college’s 50th anniversary, and MECC was in need of a logo for its landmark festivities. The school offered the opportunity to their in-house design department and invited our team at Hillhouse Creative to throw our hat in the ring. As an added incentive, whomever MECC chose would also get to create additional marketing collateral throughout the year.
After discussing necessary elements for the logo with MECC, and revisiting color palettes and other visual identity details, we were ready to put pencils to paper and get creative.
Brainstorming
We know attention spans are short. Two seconds is about all you have to convince your consumer your product has value. So our initial thought was to keep the logo design simple.
It’s easy for anniversary logos to become visually overwhelming and complicated. We knew our design needed to be bold and simple.
It became clear early on the logo should include the MECC mountain. This would be the key to creating something that not only felt on brand but was also iconic.
