Bellafina Website and Logo Design

SERVICES

Bellafina Chocolates is a one-of-a-kind nonprofit. Founded in 2010, they make artisan chocolate truffles and donate 100% of the proceeds to charities that support at-risk children and women. They also offer an employment program for women who are overcoming barriers, supporting them in rebuilding their lives and gaining skills.

Every part of their mission, from the delicious chocolate to the charitable contributions, makes the world a better and sweeter place.

The Ask

A Sweet and Purposeful Rebrand

The Bellafina team is deeply dedicated to their mission of supporting women and children. After expenses, each penny earned is donated to their charitable partners to fund essential work around the world. They had never worked with a design agency, choosing to do everything themselves.

After 13 years of creating chocolate to support women and children, the Bellafina team saw an opportunity to grow their impact through strategic and elegant visual branding. They offer a luxury product and needed an updated logo and website so that they could stand out on the shelves of boutiques and shops.

BEFORE

After

Our Approach

The Logo

To begin the rebranding process, we sat down with the staff and board to learn more about Bellafina’s history, values, and work. After this deep-dive, we collaboratively made the decision to visually represent the mission of Bellafina through an elegant and hopeful logo. In the logo icon, the woman and two children look ahead towards a brighter future, while the foliage and flowers surrounding the figures symbolize hope, new growth, and change. Because Bellafina makes high-end artisan chocolate, we selected a font that is elegant yet simple. The warm greens, purple, mustard yellow, and coral colors of the logo create a soothing, welcoming feeling—just like Bellafina warmly welcomes their customers, employees, and partners.

The Website

In addition to their brick and mortar storefront in downtown Kingsport, TN, Bellafina sells their products online. While their clientele includes individuals and corporate businesses, they also partner with values-aligned organizations for fundraisers and offer custom truffle boxes for weddings and events. We designed a streamlined and user-friendly website that makes it easy for their customers to purchase chocolate.

Bringing it all together

The new website brings the mission of Bellafina front and center. On the homepage, the tagline, “chocolate with purpose” sits on top of an image of delectable chocolate truffles. Because Bellafina is more than just a chocolate brand, we included information about their story and charitable partners throughout the site. Behind-the-scenes photography of the chocolate making process and employment program give customers a peek into the daily operations of this unique chocolate company. Those who shop at Bellafina for sweet treats know that their money is going to a good cause.

The Results

a sweet success

Since launching the new brand, the Bellafina team feels proud to send people to their website, knowing that the updated logo, colors, and photography authentically share the story of Bellafina and the meaningful work they do. Additionally, the new website is much easier for both staff and customers to use. Women participating in the Bellafina employment program are trained in various aspects of order processing using the e-commerce site. This helps Bellafina run more smoothly while providing additional job skills and experience. All around, a sweet success!

“Never in my wildest dreams did I imagine our website could capture our mission and products so perfectly, but Hillhouse Creative made it happen. From day one, they listened deeply, guided with compassion, and delivered with excellence. Their clear communication, attention to detail, and steady presence brought me real comfort and brought my vision to […]

Jes Williams

Executive Director

Bellafina Chocolates

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