Our Work
We’re driven by the impact our clients are making.
And we’re proud of the work we’ve done together. These case studies will help you explore how we work with our clients, what we do to help nonprofits succeed, and how we may potentially partner together.
Brickyard Park Pump Track Logo
Kingsport’s newest recreational site, the Brickyard Park Pump Track, needed its own logo, but also needed to fit in with existing branding. Kingsport Parks & Rec requested an edgy, industrial look that would embrace both the history of the site as former General Shale Brick property and the growing Brickyard community.
Kingsport ARTS Logo
Engage Kingsport, a 501(c)3 nonprofit organization, implemented new arts programs and improved existing ones in an initiative they called “Kingsport ARTS.” Their goal was to ensure that everyone in the community has access to and the ability to take part in a variety of arts programming. They wanted a logo for their initiative that captured the creative, fun, and approachable feel of the Kingsport arts community.
Health Wagon End-of-Year Campaign
The Health Wagon is a nonprofit saving lives in rural Appalachia, offering free health care at mobile and stationary clinics. Their biggest fundraising push is their end-of-year campaign. For their 2022 appeal, it was important to reach potential donors in a variety of ways.
Summit Leadership Capital Campaign
Summit Leadership’s 40,000-square-foot facility offers a space for leaders to gather and work. But the organization saw greater potential that could double or triple their impact. They envisioned spaces that could host everything from small meetings to large galas. To bring their vision into reality, they initiated a capital campaign. And that meant they needed flexible marketing materials to help spread the word.
Health Wagon 2022 Gratitude Report
For their 2022 Gratitude Report, the Health Wagon wanted to share the heartwarming stories of people whose lives had been saved or greatly improved due to the care they received from the organization. By focusing on these patients’ stories, the Health Wagon is able to show donors exactly how their support helps them make a real impact for real people.
Trinity Grace Farm Website
When a generous family donated land to Summit Leadership, the goal was to turn these rolling hills and woods into an accessible outdoor venue for people with differing abilities. Summit needed a website to share their vision with the community and to help raise funds for the project, which was named Trinity Grace Farm after the donors’ granddaughter.
People Incorporated Website Redesign
When People Incorporated’s website was ready for an update, we worked closely with them to conduct a content audit, then created a new, more user-friendly site with a fresh look and easier navigation. Our client saw a notable increase in visitor engagement and session duration within the first few months of the relaunch.
Streamworks
When the Tri-Cities TN/VA region was developing its new “STREAMWORKS” program to broaden educational outreach in the areas of science, technology, engineering, arts, and math, they brought us in to assist with branding. We created an interactive brand with elements that are easily incorporated into student work and designed the program’s awards materials.
Virginia Highlands Community College Wolf Logo
After two decades, Virginia Highlands Community College’s iconic wolf logo was ready for a facelift. We created several concepts to help narrow down the look and feel the college’s administration was looking for. With their feedback, we finalized a logo, worked to add visual interest and depth, then created several different lockups for different applications.
Boys & Girls Club of the Mountain Empire Website
Like many nonprofits, the staff and board of directors of the Boys & Girls Club of the Mountain Empire found themselves wearing many hats. They reached out to Hillhouse Creative for assistance with their website. We created a one-page WordPress website, giving the organization the foundation they needed to establish a trusted online presence.
Auros Pharma Website Design
Auros Pharma, a new company developing life-saving solutions to combat the opioid crisis, partnered with us to create a website to house information about their growing lineup of medications that treat a variety of debilitating conditions.
People Incorporated Annual Report
People Inc. wanted to change things up for their 2020 annual report and introduce more color, rethink the presentation of data and develop a theme related to their resiliency and commitment as well as focus on the stories of the people and community empowered by their services.
Northeast Tennessee Tourism Association Airport Signage
The Northeast Tennessee Tourism Association (NETTA) needed a way to grab the attention of travelers going through the airport and encourage them to consider Northeast Tennessee for their next day trip or vacation.
People Incorporated Color Refresh
People Incorporated felt that their core and secondary palettes no longer reflected their brand. They came to us for recommendations on an updated color palette that would be flexible, vibrant, and better represent their friendly, helpful, community-oriented personality.
Leverage the Superpower of Your Nonprofit Brand
Do you ever wish you could have superpowers that would give you clarity on where to focus your energy, a team that reflects your values, a better return on your marketing dollars, and a community that understands and engages with your nonprofit?
The good news is you don’t need literal superhuman abilities to have these for your organization. What you DO need is a brand strategy that gives you superhero-like qualities. Learn how to leverage the superpower of your brand with our free guide!
