Case for Support Design for Healing Hands Health
SERVICES
- Graphic Design
- Copywriting
Healing Hands Health was preparing to launch the public phase of a $3.6 million capital campaign to expand its campus and integrate behavioral health services into its existing model of care. With $2 million already secured through an endowment, the organization needed donor-facing materials that would clearly communicate the vision and help support fundraising efforts for the remaining $1.6 million.
The Ask
expanding healthcare
Healing Hands Health was preparing to enter the public-facing stage of a $3.6 million capital campaign to address the evolving needs of the community, incorporating behavioral health services into its existing primary care offerings. With $2 million already secured through an endowment, the organization needed donor-facing materials that could clearly communicate the vision and support fundraising efforts for the remaining $1.6 million.
Our Approach
clarity, trust, connection
Healing Hands Health partnered with us to design a suite of capital campaign materials that supported donor outreach and fundraising conversations. Deliverables included a case for support, leadership one-sheet, pledge form, and return envelope.
The materials were designed to help donors quickly understand both the need and impact of the organization’s work. Patient stories created emotional connection, while clear messaging, supporting statistics, and thoughtful information hierarchy helped communicate the organization’s vision, growth, and campaign goals.
The Results
Subtitle
Healing Hands Health successfully completed its capital campaign and celebrated the ribbon cutting for its new facility approximately 18 months later. The campaign materials equipped leadership with clear, compelling tools to communicate the organization’s vision throughout the fundraising effort, supporting the expansion of healthcare services across the region. Today, the new 9,800-square-foot facility is equipped to serve up to 3,600 patients annually.
“Hillhouse crafted a Case for Support for our capital campaign with graphics and a narrative that beautifully conveyed the story we wanted to share. We were extremely pleased with how the materials truly captured our vision and expressed it effectively.”
“Hillhouse crafted a Case for Support for our capital campaign with graphics and a narrative that beautifully conveyed the story we wanted to share. We were extremely pleased with how the materials truly captured our vision and expressed it effectively.”
