Creativity, full STREAM ahead.
In Kingsport, Tennessee, science, technology, engineering, and mathematics have always been highly prized. In 2017, high school-level interscholastic robotics teams were enjoying good participation and competitiveness, but economic development partners in the Tri-Cities wanted to broaden educational outreach. With a goal to involve more students, more schools, and more age groups, a dedicated “super robotics coach” and regional STEM leader was sought.
Hillhouse Creative was brought in to assist with branding the new regional program, working with industry and education partners to promote hands-on science and technology education through STREAMWORKS Education and its spokesman, Professor Photon.
The design elements and color palette embraced simple graphics and bright basic colors that adapt well to the elementary through high school programs. The intention was that the brand would be interactive. Elements are easily incorporated into student work, and “the professor” has appeared in robotics problem-solving exercises, on cakes, and even on a graffiti-covered repurposed trailer—all the work of students involved in STREAMWORKS’ programs.
Branding for an annual awards program, Twenty under 20, also features Hillhouse Creative’s design services.