The Lamb Center Case for Support

SERVICES

  • Graphic Design
  • Copywriting
  • Photography

The Lamb Center is a daytime drop-in center for people experiencing homelessness. Located in Fairfax, VA, they provide a variety of services to their guests, from breakfast to AA meetings, Bible study, employment training, and more.

As a Christian organization and faith community, The Lamb Center serves all people experiencing poverty or homelessness, regardless of religion, race, or any other identity. Their vision is a community where every member is known, cherished, and has a place to call home.

Kathryn's story spread from The Lamb Center capital campaign brochure

The Ask

BUILDING HOMES, WELCOMING ALL

30 years ago, The Lamb Center began as a simple ministry with a hot plate, a pot of coffee, and a vision. When they reached out to us, they were beginning a fundraising campaign to build a 54-unit apartment building, named Beacon Landing, that will provide permanent housing to individuals experiencing homelessness in Fairfax, VA.

The total cost of constructing this permanent housing solution was $7.9 million. Their team needed a comprehensive and flexible case for support they could use as they embark on a multi-year fundraising mission.

The Lamb Center capital campaign brochure cover

Our Approach

SHOWCASING PERSONAL IMPACT

Guided by The Lamb Center’s values of inclusion and compassion, we designed a case for support honoring the dignity and humanity of every guest. By showcasing custom photography and personal stories, we highlighted the lives changed through The Lamb Center’s service.

In addition to personal stories, The Lamb Center prioritized sharing in-depth information about the root causes of homelessness and the multifaceted approach that is necessary to solve the crisis. We balanced the heavy subject matter with warm colors, welcoming fonts, and uplifting photography, emphasizing the hope and change that are present in The Lamb Center’s work.

Free Presentation Mockup 2 copy
TLC Letters and Pledge Forms copy 2 scaled
Business Card 3 copy

Putting it all together

The Lamb Center team knew they would be engaging with a variety of donors throughout the fundraising campaign. For this reason, they needed a flexible case for support “package” that could be utilized over a variety of donor touchpoints. We designed a cohesive set of campaign materials that included a case for support, a response card, a business card, letterhead, and the accompanying envelopes. With these materials, The Lamb Center was ready to share its goal of building a permanent housing solution with the community.

The Results

welcome home

Due to a successful fundraising campaign supported by intentionally designed collateral, The Lamb Center has raised 100% of the building costs of Beacon Landing! They are beginning construction and hope to begin offering housing to residents soon! We are honored to have supported The Lamb Center in its work to end homelessness in Fairfax, VA.
Beacon Landing spread from The Lamb Center capital campaign

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