Kingsport Cultural Arts Website and Logo
SERVICES
- Brand Strategy
- Logo Design
- Website Design
- Copywriting
Kingsport Cultural Arts (KCA), a nonprofit organization in Kingsport, Tennessee, has been connecting the public with the local arts community for over 20 years.
Kingsport Cultural Arts created the new Kingsport ARTS initiative to welcome everyone in the city to participate in the arts while introducing new programs and improving existing ones.
The Ask
BEFORE
After
Our Approach
The Logo
We began by collaborating with the organization to simplify their name from “Kingsport Office of Cultural Arts” to “Kingsport Cultural Arts,” creating a more approachable and inviting identity.
To complement this new direction, we gave their logo a facelift. The new logo incorporates elements of KCA’s prior logo and introduces a bold, modern font with organic curves. We chose an elevated primary color palette of red, blue, and yellow to speak to the tradition of art.
The Website
We developed an engaging, user-friendly website that not only showcases the organization’s identity but is also easy for the KCA team to maintain. The homepage and navigation menu were strategically designed to incorporate action-oriented words that reflect the many ways the community can engage with Kingsport’s art scene—whether creating, experiencing, or supporting the arts, there’s something for everyone.
Bringing it all together
The site highlights the updated logo, introduces a fresh design for the Kingsport ARTS initiative, and features an inviting color scheme and clear, concise messaging that aligns perfectly with their revitalized brand. We expanded the primary color palette with vibrant pops of green and pink, adding freshness and energy. We introduced hand-drawn elements throughout the site, incorporating illustrations, patterns, and texture that evoke pastel, watercolor, and colored pencil, maintaining a strong connection to the arts.
The Results
More clicks and more rentals
“Redesigning the Kingsport Cultural Arts website was a big project. I wouldn’t change anything. Every part of the process from beginning to end was spot on.”
“Redesigning the Kingsport Cultural Arts website was a big project. I wouldn’t change anything. Every part of the process from beginning to end was spot on.”
