Branding
- Brand strategy
- Brand voice and messaging
- Brand tagline
- Logo design
- Brand color palette
- Brand assets
- Brand guidelines
- Video direction
- Photography
- Content strategy
- Copywriting
Learn more about some of our nonprofit branding projects
North Carolina Environmental Justice Network Website and Logo Design
As they celebrated their 24th anniversary, the North Carolina Environmental Justice Network wanted an updated logo and website that honored their roots, the work they do, and the future they fight for. Working together, we collaborated on a new logo and website that serve as a digital hub for environmental justice advocacy.
Family Crisis Support Services Website and Visual Branding
During a period of growth, Family Crisis Support Services recognized the need for a stronger visual identity and online presence. Together, we set out to create a refreshed logo and a mobile-friendly, SEO-optimized website that conveys inclusivity and support for survivors of domestic violence, sexual assault, and homelessness. The new site makes it easier for the community to understand the issues and get involved.
Kingsport Cultural Arts Website and Logo
To reach their goal of reinvigorating the local arts scene, Kingsport Cultural Arts needed a revitalized website. The organization wanted the refreshed site to house information about their exciting new programs and initiatives, build anticipation in the community, and support their vision of Kingsport Cultural Arts as the epicenter of an invigorated cultural arts community.
Brickyard Park Pump Track Logo
Kingsport’s newest recreational site, the Brickyard Park Pump Track, needed its own logo, but also needed to fit in with existing branding. Kingsport Parks & Rec requested an edgy, industrial look that would embrace both the history of the site as former General Shale Brick property and the growing Brickyard community.
Kingsport ARTS Logo
Engage Kingsport, a 501(c)3 nonprofit organization, implemented new arts programs and improved existing ones in an initiative they called “Kingsport ARTS.” Their goal was to ensure that everyone in the community has access to and the ability to take part in a variety of arts programming. They wanted a logo for their initiative that captured the creative, fun, and approachable feel of the Kingsport arts community.
Branding FAQs
That depends: Do you prefer winging it or having a plan that sets you up for success? If you answered the latter, then the answer is yes! Nonprofit branding creates a recognizable identity, builds trust with supporters, and amplifies your message, driving increased engagement and support. From hiring your team to what you post on social media, having a solid brand makes everything easier.
Absolutely! We understand that rebranding can be a significant undertaking, and budget constraints are common for nonprofits. We’re committed to finding a solution that works for you. While it may extend the timeline, working together in phases will allow you to plan the investment into your budget more comfortably and still achieve your goals.
Because we provide solutions tailored to your specific needs, our branding process may flex depending on where you are in your branding journey. Our typical process includes:
Discovery
We begin by getting to know your organization inside and out and gathering insights about your type of nonprofit, competitors, and audience.
Strategy
With the information gathered during the discovery phase, we develop a comprehensive branding strategy. This includes defining your brand’s mission, vision, and positioning. We also outline your brand’s personality, voice, and key messaging.
Implementation
Everything comes to life! Our team gets to work creating the visual representation of your brand—color schemes, logos and typography, and other brand assets. We ensure that the design aligns with your brand’s personality and resonates with your audience. You receive guidelines that serve as a reference for your team and offer continuous support to ensure brand consistency across all areas of your marketing.
Of course! We often do small projects, such as postcards or single ads, for our long-term clients. Project-based work starts at $1,500.
If we haven’t worked together yet, we suggest having a conversation to review your needs and goals so we can determine the scope of your project, its fit with our services, potential return on investment, and more.
We may also encourage you to consider your approach to some of our a la cart offerings. For example, a logo is just one component of an effective brand. By partnering with us, you can benefit from a holistic service ensuring that every element of your visual brand aligns with your brand strategy. Don’t have one? Let’s talk about working together to create a solid brand foundation that will make everything from hiring decisions to marketing efforts that much easier. It might just be the beginning to an incredible partnership!
“Hillhouse Creative is second to none, offering complete customer service, and amazing, creative work. The staff place your needs as their top priority, which equals a turnkey project and superior work.”
“Hillhouse Creative is second to none, offering complete customer service, and amazing, creative work. The staff place your needs as their top priority, which equals a turnkey project and superior work.”
