Your nonprofit’s website is one of the biggest windows into your mission. That’s why it’s so important to select the right platform for your site, one that gives your visitors a clear view into what you do, why you do it, and how they can help.
But just like the windows on houses, some websites are cleaner and clearer than others. So let’s get out the ammonia and paper towels (figuratively speaking) so you can see why the WordPress platform could be the best option for creating and maintaining a sparkling website for your organization.
1. WordPress fits any nonprofit budget (really!).
2. WordPress is the top choice for nonprofits.
A staggering 58% of all nonprofit websites rely on WordPress, making it the top CMS (content management system) for organizations like yours. That’s because of the platform’s flexibility, affordability, and adaptability, meaning that it’s able to keep pace with the ever-evolving standards of website design. With WordPress, your nonprofit website can be visually appealing while aligning with the latest trends, best practices, and user expectations. Like those triple-pane windows we mentioned earlier, WordPress adds value while saving you money over the long haul.
3. WordPress makes hosting platforms happy.
Many high-quality platforms that host websites have hopped aboard the WordPress train. Hosting providers like SiteGround and Bluehost offer seamless WordPress installations, making setup simple. These platforms also enable effortless management of multiple WordPress websites, making it a breeze for your nonprofit to expand its online presence if necessary without technical hiccups. And if you choose dedicated hosting that’s optimized for WordPress, your website is sure to load swiftly and efficiently.
4. WordPress is as flexible as you are.
You often wear multiple hats in your position, and the same goes for your nonprofits’ website. Your site informs users of your services about how you can help them, educates the community on your mission, and provides an easy way for donors to express their generosity. WordPress, once known only for blogs, has expanded to become the platform of choice for nonprofits, businesses, and more. Armed with a wide array of themes that allow freedom in layout and design, free website builders like Elementor, and dedicated donation software like Salsa, your nonprofit can have a professionally designed, functional website without straining your budget. And plugins, the smaller tools in your website toolbox, are often free. Plugins can do things like add a contact form to your site, improve your site’s SEO, or even create an online store. There are dozens of plugins out there, giving you or your site designer tons of creative freedom to customize your nonprofit’s site so that it perfectly meets your needs.
5. WordPress works seamlessly with donation software.
Your website is probably the primary way your nonprofit accepts donations. Like we mentioned above, many software platforms that are custom-crafted for nonprofit organizations work seamlessly with WordPress. These platforms act as your nonprofit’s trusty digital collection plate, allowing you to gather support from around the world with ease. WordPress even has its own donation software, called GiveWP. While there are different pricing levels for GiveWP, the free version offers lots of benefits. It allows you to:
- Accept donations through PayPal or Stripe (many platforms only connect to PayPal)
- Manage your donor database for free
- Create customizable forms with help from templates
- See full fundraising reports, with details on top donors and more
- Retain your own branding on your donation page
6. WordPress improves your nonprofit’s online visibility.
In the digital age, being discovered by search engines is essential for nonprofits seeking to expand their reach. WordPress is not only designed with search engine optimization (SEO) in mind but is also celebrated by experts as one of the best content management systems for SEO. The structure of WordPress websites is inherently SEO-friendly, giving search engines the cues they need to index and rank your content effectively. To supercharge your nonprofit’s SEO efforts, plugins like RankMath and Yoast are readily available. With these tools, you can fine-tune your website’s metadata, keywords, and other crucial elements to enhance your visibility on search engine results pages.
7. WordPress has a robust support network.
8. WordPress continues to evolve and improve.
In a fast-paced digital world, longevity is a rare trait. Yet, WordPress continues to stand the test of time. With each passing year, the platform grows stronger, adapting to the ever-changing landscape of web design. New features, enhancements, and themes are continually emerging, offering your nonprofit fresh opportunities to revamp your website’s look, feel, and functionality.
By leveraging WordPress’s prowess, your nonprofit organization can create an impactful online presence that amplifies your cause, engages their audience, and drives positive change in your community. With each of these 8 compelling reasons, WordPress becomes more than a platform—it becomes a reliable partner in your nonprofit journey!