Health Wagon 2022 Gratitude Report
SERVICES
- Copywriting
- Graphic Design
- Copywriting
Thousands of residents in the Southwest Virginia region are unable to meet their basic needs, and most are either uninsured or underinsured. That’s why the Health Wagon, a nonprofit organization based in Wise, Va., exists—to provide their neighbors in need with medical, vision, and dental care via mobile and stationary clinics, at absolutely no cost. The organization is able to offer this crucial service in part because of the financial support of many incredibly generous donors.
The Ask
sharing stories of real impact
For their 2022 Gratitude Report, the Health Wagon wanted to share the heartwarming stories of people whose lives had been saved or greatly improved due to the care they received from the organization. By focusing on these patients’ stories, the Health Wagon is able to show donors exactly how their support helps them make a real impact for real people.
Our Approach
through the eyes of the medical team
Because the Health Wagon is best known for its fleet of mobile clinics, we “rolled” with that to take readers on a journey through the eyes of the medical team. We created and photographed flat scenes to resemble a medical file that gives a behind-the-scenes look at the organization’s services and patients while expressing gratitude to their generous donors.
The Results
bringing care to the center
The final Gratitude Report effectively captured the heart of the Health Wagon’s mission, showcasing its services and level of care in a compelling, donor-focused format. It emphasized the connection between the organization’s impact and the generosity of its supporters, reinforcing that together, they are advancing health care and changing lives for the better.
This donor-centered approach not only strengthened relationships with the Health Wagon’s community of supporters but also contributed to meaningful fundraising results. The report helped the organization raise $132,189 from individual donors, fueling its ability to continue delivering critical care throughout the region.
