Colorful, eye-catching, vibrant – these words describe Northeast Tennessee as well as the marketing materials created to share it with travelers who are “Kind of Curious.”
The Asheville Regional Airport’s proximity to the Tri-Cities region makes it an ideal spot from which to draw tourists. The Northeast Tennessee Tourism Association (NETTA) needed a way to grab the attention of travelers going through the airport and encourage them to consider Northeast Tennessee for their next day trip or vacation.
An attached brochure holder allows those who are “Kind of Curious” to pick up a visitor’s guide; and a QR code gives travelers a quick way to access NETTA’s website as well as a way for NETTA to track those site visits.
With over 1 million people getting on and/or off a plane at Asheville Regional Airport in 2021, the sign has the potential to be seen by hundreds of thousands of travelers.