Like a house with good bones, your nonprofit website can function well for years without major renovations. However, to extend the life of your home and your website, it’s a great idea to do routine maintenance and occasional updates.
Otherwise, a small leak can lead to a ruined roof, or an outdated element on your website can damage your users’ experience.
Your website is hard at work for your nonprofit 24/7. Here are 10 questions to ask yourself to determine what you should refresh on your nonprofit website so everyone who visits feels as welcome as they would in your home!
1. Does your homepage headline explain who you are or what you do?
2. Are you still using sliders or pop-ups?
3. Are there social media icons in your header?
4. Is your nonprofit website mobile responsive?
5. Is your typography easy to read?
6. Does your nonprofit website flow well?
7. Are you using obvious stock photos?
8. Are you using email links in your content?
9. Are you relying on PDFs?
10. Do your call-to-action buttons feel robotic?
The default call to action for any button on a website is “submit.” Unfortunately, “submit” is a horrible call to action. It’s vague, impersonal, and comes across as robotic. Take a look at your buttons and get rid of the robotic “submit” call to action.
Instead, make your call-to-action buttons more personable by writing your call to action in the first person. Let your button answer the question, “What do I want to do?”
For example, “I want to _______”:
- Donate Now
- Get Involved
- Become a Volunteer
- Team Up
If your nonprofit website ticks any of the above boxes, it’s a great time to do some light remodeling! Your website is open even when your office is closed, working even when employees are out sick, and answering users’ questions even when you’re busy. Making sure your nonprofit website is fulfilling the needs of your online visitors is an important factor in your organization’s success.