Kingsport ARTS
Engage Kingsport, a 501(c)3 nonprofit organization, implemented new arts programs and improved existing ones in an initiative they called “Kingsport ARTS.” Their goal was to ensure that everyone in the community has access to and the ability to take part in a variety of arts programming.
The Ask
An Eye-Catching Logo
Engage Kingsport wanted a logo for their initiative that captured the creative, fun, and approachable feel of the Kingsport arts community.
Our Approach
Colorful and On-Brand
We combined colors that spark imagination and creativity with a painterly brush stroke to represent hands-on creation. The imperfections of hand-cut lettering inspired the style of the word “arts” for a fun, informal feel, rather than the perfection of a computer font. And the logo’s shape mimics a paint palette.
The Results
Great Feedback with Room to Grow
The look and feel of the finished Kingsport ARTS logo support the organization’s message that anyone in the community can get involved in their arts programming.
