Branding

Kingsport ARTS Logo

Kingsport ARTS

Engage Kingsport, a 501(c)3 nonprofit organization, implemented new arts programs and improved existing ones in an initiative they called “Kingsport ARTS.” Their goal was to ensure that everyone in the community has access to and the ability to take part in a variety of arts programming.

The Ask

An Eye-Catching Logo

Engage Kingsport wanted a logo for their initiative that captured the creative, fun, and approachable feel of the Kingsport arts community.

Our Approach

Colorful and On-Brand

We combined colors that spark imagination and creativity with a painterly brush stroke to represent hands-on creation. The imperfections of hand-cut lettering inspired the style of the word “arts” for a fun, informal feel, rather than the perfection of a computer font. And the logo’s shape mimics a paint palette.

The Results

Great Feedback with Room to Grow

The look and feel of the finished Kingsport ARTS logo support the organization’s message that anyone in the community can get involved in their arts programming.

“I really enjoyed working with Hillhouse Creative on our logo. I particularly appreciated Hillhouse Creative’s clear communication and experience. They are great at guiding the process and asking for clear answers on style choices and information needs.”

Linore Huss

Grant Administrator

Engage Kingsport

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